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easyJet Personas and
Personalised Insurance Policies

This project was to personalise insurance policies for customers booking flights through easyJet. To get to know our customers better, we researched and created User Personas to identify consumer needs. Based on the search of the user, we were then able to personalise the adverts for their unique insurance policy.

easyJet Home Page

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User Personas

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Personalised Customer Experience

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